Blog

Why Content Audits Suck & A Tool That Makes Them Easy [SlideShare]

Why does the content marketing audit suffer from a bad reputation?

Because it’s a painstaking, time-consuming process—that’s why.

Why Content Audits Suck and A Tool That Makes Them Easy [SlideShare]

Yet, just about everyone agrees a content audit is a needed part of a content marketing strategy, even if it does feel like it takes forever. And we’re here to tell you, your fears are misplaced. We’ve simplified (and automated) the process with a free content audit tool, the Content Auditor. It crawls your websites, blogs, and video channels, allows you to categorize content by type, publish date, persona, author, and theme, and analyzes engagement across key distribution channels.

But if you need more convincing on why content audits are necessary—and help conquering your fears—check out this SlideShare presentation, “Don’t Fear the Content Audit.

Gain More Confidence in Your Content Marketing

Subscribe to our weekly newsletter so you always stay informed on the latest about how you can best contribute to your marketing team.

Subscribe to our weekly newsletter to get the latest news, tips, and tricks in B2B marketing.

More resources

Blog
5 Ways Capture Technology Increases Security

How can cloud capture processes provide resilient ways to tackle your daily work challenges? Capturing the content is only part of the journey. Let’s dive into data security.

Read more

Blog
Migrating to Cloud Telephony: It’s as Easy as 1, 2, 3

Migrating to cloud-based telephony has never been easier. Learn how InGenius enables a seamless switch in this article.

Read more

Blog
Introducing InGenius Connect, The Next Generation of CTI

Learn about InGenius Connect, the next evolution of computer telephony integration (CTI)

Read more