If you thought getting executive buy-in for content marketing was hard, try hiring your staff.

32% of B2B marketers say finding trained content marketing professionals is a challenge.

That number is up from 10% last year. This suggests either more marketers are hiring content marketers in general (last year, 45% of marketers planned on hiring content marketers), or that the pool or talent it getting harder to tap.

Either way, marketers aren’t on a cake walk for developing their teams. Not like hiring is easy in any department…

This stat comes from the CMI 2015 Benchmarks Study, which examines the state of content marketing each year.