Content marketing is never a one-person operation—at least not when done right. There are always a wider number of stakeholders involved in everything from strategy to content creation to reporting on success.
How to Pitch Executives [Graphic] by @andrewjcoate
Imagine a play. Even a one-man show relies on help from others. There are collaborators in writing and editing the script, people to build the set, an audio visual crew to prepare lights and sound, people to market and advertise the show, a front-of-house staff to tend to audience needs, and let’s not forget the producers, who fund the whole project.
A content operation is similar. It takes buy-in and contributions from members of sales, marketing, customer service, IT, and an executive staff. Pulling all these characters together can be a daunting task, which is why we created this eBook, Setting the Stage for Content Marketing: How to Win Executive Buy-In in Four Acts.
In it, you’ll find:
- The process for identifying key characters and understanding their motives
- How to set the stage for a unified content operation
- Strategies for championing content internally
- Scripts for you to follow when pitching an executive audience
To get you started, here’s a peak into the mindset and motivations of one of your main characters—the executive you pitch to win buy-in.