Joe Pulizzi: “Content marketing is not a campaign. This is a promise to our customers.” VIDEO

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Upland Admin

Joe Pulizzi on Content Marketing_Content Marketeer at the Online Marketing Summit 2012 The Marketeer recently caught up with Joe Pulizzi, “the godfather of content marketing” and one of our 50 Marketers to Watch in 2012, during the Online Marketing Summit 2012, where the founder of the Content Marketing Institute delivered one of the conference’s most popular sessions, “Good to Great Content Marketing.”

In our exclusive interview, Pulizzi talks about the history of the trade, today’s pain points, processes, tools, and Content Marketing World, CMI’s own industry-leading conference.

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