Today, Kapost announced that Alex Shootman, President of Worldwide Field Operations for Apptio and past President of marketing automation provider Eloqua, has agreed to join Kapost’s Board of Directors. Shootman brings more than 25 years of senior leadership experience growing revenue and profit for technology companies.
Shootman is a recognized leader in enterprise marketing SaaS. At Apptio, a leading provider of technology business management, he leads the company’s global sales and services functions. Shootman previously served in the roles of President and Chief Revenue Officer at Eloqua, where he grew its global sales footprint, helped lead it to a successful public offering and then an acquisition by Oracle Corp. He held the role of Senior Vice President of Eloqua Global Sales Unit inside Oracle. Prior to joining Eloqua, Shootman held vice president of sales roles at Vignette Corp., TeleTech and BMC Software.
“The marketing world has realized that content is critical for establishing a bond with customers based on trust,” said Shootman. “But far too many companies still struggle with producing quality content for every stage of the sales cycle. Kapost has built the best platform for organizing, optimizing and analyzing content across departments and territories.”
Shootman is the most recent addition to the Kapost team. Robert Phillips joined Kapost as Senior Vice President of Marketing. He came to the company from SendGrid where served as Vice President of Marketing. Patrick Cameron also joined the company as Senior Vice President of Sales. He was previously Vice President of Corporate Solutions at Jive Software. And Jesse Noyes also came on board as Senior Director of Content Marketing. Prior to Kapost, he held positions as Director of Content Marketing at Offerpop and Managing Editor at Eloqua.