Kapost and Forrester Live Q&A: Are Content Marketing Platforms the Answer? [Webinar]

1 minute read

Upland Admin

Content is critical for B2B marketing success. That’s nothing new.

Planning, creating, distributing, and analyzing all this content is a big challenge that is only getting bigger. That’s also nothing new.

Technology and business are inextricably tied, but is a content marketing platform the key to tackling this challenge?

Caroline Robertson, VP and B2B Marketing Research Director at Forrester alongside KC Hill, VP of Marketing at Kapost held an hour-long webinar to take a first look at Forrester’s latest research on B2B content marketing platforms and why they are the agile collaboration engine of B2B marketing content.

Caroline and KC discussed:

  • Forrester’s latest report on B2B content marketing platforms (CMPs)
  • The role of technology and CMPs in building a customer-centric marketing strategy
  • The current and future challenges of building a successful content marketing operation
  • Selecting the right content marketing platform for your organization

Sounds pretty great, right? Check it out for yourself! It’s available on-demand here.

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