Forsythe Technology is hardly a newcomer to content marketing. The IT infrastructure integrator has been publishing Focus magazine for more than five years. More recently, the editorial staff launched a website for the mag, supplemented with a solid variety of multimedia, such as videos, Brainshark presentations, and more.
Managing editor Matthew Royse, who is also Forsythe’s marketing communications manager, played an integral role in establishing Focus‘ site, which won a Summit International Award for Emerging Media in the B2B Service Website category in 2011.
Royse carved out some time to speak with me at this year’s Online Marketing Summit in San Diego, where he offered advice about how to turn your company’s knowledge experts into contributors, creating an editorial board, the importance of editorial calendars, and more.