If you’re a marketer looking for new reading material, you’ve come to the right place. As you’re most likely well aware, there are countless awesome industry blogs out there—but there are some hidden gems that once you uncover, you’ll never want to stop reading.
If you live and breathe marketing as much as I do, you’ll love the following blogs.
Dun and Bradstreet is a 177-year-old finance company with multiple lines of business, including a data-as-a-service (DaaS) arm. The company recently launched its Connectors blog to build an audience of smart, data-driven CMOs. If you’re looking to learn how B2B enterprise organizations can more effectively leverage their data, D&B Connectors is a great place to start.
A/B testing often feels more like a sport than a marketing tactic. Using research, data, and experimentation, marketers can make dramatic changes to their conversion rates—and their revenue. If you’re looking for experiment ideas, case studies, and tips for building a stronger testing culture within your organization, check out Optimizely’s blog.
3. SumAll Blog
If you’re looking for social media research, design tutorials, and tech reviews, SumAll’s blog is a great place to start. Influenced by the perspective of its software (an analytics tool), SumAll adds a fresh, small-business perspective. Learn how to negotiate ad buys, achieve content marketing wins, and deal with Google’s algorithm changes. The blog’s elegant, fresh art also adds a nice touch to the reading experience.
4. NativeAdvertising.com, by Sharethrough
Technology start-up Sharethrough is tackling the ambitious challenge of defining the native advertising space. In creating an advertising technology solution for publishers, the company has created a nine-figure brand. Learn what Sharethrough’s team is learning by following their blog.
Adknowledge is a fast-growing advertising technology company that’s been around since 2004. The company has seen anything and everything the marketing world has to offer, and the Adknowledge team is excited to share what they’ve learned. Read this blog before launching any paid-channel advertising campaign. The content is designed to help you develop the skills to build a profitable, sustaining ad program.
Campaign Monitor is a company built on one simple concept: that elegance should meet performance in email marketing. Transparency is at the heart of the blogging and community team’s mission: they’re enthusiastic about sharing data from their own experiments and campaigns. If you’re looking to bring new tactics to your email marketing, this blog will be a great read.
A spinoff from the main Salesforce Blog, Salesforce Canada focuses on creating a collection of compelling tips and strategic takeaways for marketers. The company aims to illustrate these concepts visually, through infographics rather than heavy text. If you’re looking to learn something new, but you aren’t in the mood to read heavy walls of text, check out this blog.
What are some of the marketing topics you enjoy learning about? What are your favorite up-and-coming marketing blogs? Pick #8 on this list by sharing your feedback in the comments section below.