Served Fresh Media’s Charlie Oliver on Discovering Stories for Event-Based Content Marketing (VIDEO)

1 minute read

Upland Admin

Charlie Oliver of Served Fresh Media for The Content Marketeer Charlie Oliver believes narrative is imperative to content marketing. And as Served Fresh Media‘s director of social media, she isn’t satisfied until she finds “the story.”

Served Fresh provides real-time content for events, creating buzz leading up to and during those events, employing onsite interviews, podcasts, live tweets, and more.

We spoke with Oliver at the Inbound Marketing Summit in New York City recently, where she shared lessons from her publishing background and Served Fresh’s approach to finding the stories and telling them every time.

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