The Content Marketeer 50: Marketers to Watch in 2012

3 minute read

Upland Admin

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Content marketing is quickly manifesting into the mainstream. From a niche trend championed by a select few during the legacy-media era, it’s now recognized by leading marketing minds as a strategy that must be considered.

Our mission at The Content Marketeer is to provide marketing professionals with the best know-how, analysis, and models in content marketing so they can succeed in their own strategies. Whether you’re beginning to experiment with content or upgrade your efforts to a full-fledged business process, we share the inspiration, tactics, and tools that produce results.

“The Content Marketeer 50: Marketers to Watch in 2012” is an extension of that mission. Our list draws from various sectors of the content marketing landscape: executives from inside the brands that are pioneering their own content marketing operations; critical thought leaders, whose articles, posts, and books are defining the principles of content marketing; and agency talents who are inventing the latest content marketing strategies for their clients. As the content marketing revolution takes hold, these individuals are leading the charge.

We’ve compiled this list as a guide for everyone investing in content marketing in 2012. Undoubtedly, the years ahead promise even more opportunities for those who embrace digital publishing as a business strategy.

If we’ve missed someone you think should be on our list (and we’re counting on it, given the talented and forward-thinking people and brands committing to the practice), please nominate them on the form provided at the bottom of each page on our list. We’ll be sure to track their efforts as the year progresses and inform Marketeer readers of their success.

Click here to view The Content Marketeer 50: Marketers to Watch in 2012 →


The Full List

Marketer Organization
Jay Badenhope Intuit
Jay Baer Jay Baer
Todd Blecher Boeing
Jonah Bloom kbs+p
Alison Bolen SAS
Michael Brenner SAP
Keith Bryan Best Buy
Jonathan Byerly Dell
C.C. Chapman Content Rules
Neil Chase Federated Media
Mollie Chen BirchBox
Joe Chernov Eloqua
Jenny Cisney Kodak
Brian Clark Copyblogger
Beth Comstock GE
Pam Didner Intel
Jeff Ernst Forrester
Jason Falls Social Media Explorer
Rand Fishkin SEOmoz
Dan Fletcher Facebook
Bran Halligan HubSpot
Ann Handley Marketing Profs
Jen Houston Waggener Edstrom
Kristine Kennedy Wayfair
Simon Kelly Story
Arnie Kuenn Vertical Measures
Rebecca Lieb Altimeter Group
Mari Malcolm Amazon
David Meerman Scott David Meerman Scott
Jon Miller Marketo
Tim Moran Adobe
Ellen Moreau Sherwin-Williams
Lee Odden TopRank
Susan Popper SAP
Joe Pulizzi Content Marketing Institute
Martine Reardon Macy’s
Kate Rowe Whole Foods
Jason Rudman American Express
Stephanie Sarofian Digitias
Rick Short Indium
David Skok Matrix
Marc Speichert L’Oreal
Vincent Stanley Patagonia
Andrew Susman Studio One
David Thomas Radian6
Tyler Thoreson Gilt Groupe
Scott Vaughn UBM
Todd Wheatland Kelly OCG
Mark Wilson Sybase
Doug Worple Barefoot Proximity

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