Content marketing is quickly manifesting into the mainstream. From a niche trend championed by a select few during the legacy-media era, it’s now recognized by leading marketing minds as a strategy that must be considered.
Our mission at The Content Marketeer is to provide marketing professionals with the best know-how, analysis, and models in content marketing so they can succeed in their own strategies. Whether you’re beginning to experiment with content or upgrade your efforts to a full-fledged business process, we share the inspiration, tactics, and tools that produce results.
“The Content Marketeer 50: Marketers to Watch in 2012” is an extension of that mission. Our list draws from various sectors of the content marketing landscape: executives from inside the brands that are pioneering their own content marketing operations; critical thought leaders, whose articles, posts, and books are defining the principles of content marketing; and agency talents who are inventing the latest content marketing strategies for their clients. As the content marketing revolution takes hold, these individuals are leading the charge.
We’ve compiled this list as a guide for everyone investing in content marketing in 2012. Undoubtedly, the years ahead promise even more opportunities for those who embrace digital publishing as a business strategy.
If we’ve missed someone you think should be on our list (and we’re counting on it, given the talented and forward-thinking people and brands committing to the practice), please nominate them on the form provided at the bottom of each page on our list. We’ll be sure to track their efforts as the year progresses and inform Marketeer readers of their success.