More Marketers Spend On Content, Fewer Know If it’s Working: References Brightcove’s “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America” study and how while B2B organizations are increasing their content marketing budget for 2013, few of them really know if they are getting it right. Via Eloqua
Could Content Marketing Replace the SEO Department?: Discusses the five fundamentals of SEO and content marketing and the benefits of merging both departments. Via EConsultancy
How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon: Introduces Little Bird, a search engine for influencers in any discipline, and the affects of this tool for content marketers. Via Content Marketing Institute
As Brands Become Publishers, Are They Getting Their Content Right?: Shares how the way brands use content can determine their success and thus the role of content is no longer being questioned, rather brands are asking how best to do content marketing. Via Guardian Media Network
Did we miss something that wowed you this week? Please share it in the comments.