The Week in Content Marketing: 2013 Budget Increases, Merging Departments, Little Bird, and More

2 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

Photo Credit: 2013 B2B Content Marketing Benchmarks- North America- CMI/MarketingProfs

More Marketers Spend On Content, Fewer Know If it’s Working: References Brightcove’s “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends- North America” study  and how while B2B organizations are increasing their content marketing budget for 2013, few of them really know if they are getting it right. Via Eloqua

Could Content Marketing Replace the SEO Department?: Discusses the five fundamentals of SEO and content marketing and the benefits of merging both departments. Via EConsultancy 

How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon: Introduces Little Bird, a search engine for influencers in any discipline, and the affects of this tool for content marketers. Via Content Marketing Institute 

As Brands Become Publishers, Are They Getting Their Content Right?: Shares how the way brands use content can determine their success and thus the role of content is no longer being questioned, rather brands are asking how best to do content marketing. Via Guardian Media Network 

Did we miss something that wowed you this week? Please share it in the comments.

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