The Week in Content Marketing: Big Brands, eBooks, Automotive Industry, and More

2 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email 

Big Brands Are Pouring Money Into Their Own Custom News Sites:

Reviewing the trend for big brands to create specialized websites filled with stories (top interviews, videos, inside scoop on their respective industries) that are carefully crafted and strategic in an effort to engage the consumer. Via Business Insider.

Content Strategy: How eBooks Help Your Generate More Leads: Promoting eBooks as a unique marketing tool to show your potential customers a “sample of your wares”– providing them with a degree of value in exchange for some added consideration of your brand and your product offering. Via Content Marketing Institute.

Which Automotive Brands Are Winning The Content Marketing Race?: Stressing the importance of video as the primary content type in content marketing for the automotive industry, and sharing which auto brand’s videos have best engaged the consumers. Via SkiddMark.

Clever Content Marketing- An Infotaining Infographic Novel: Commenting on the importance of clever promotion, specifically, the value of amplifying brand/product awareness through creative, infotaining content object design. Via TopRank.

Photo via Hostway

Did we miss something that wowed you this week? Please share it in the comments.

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