Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

H&R Block Hosts All-Star Social Media Command Center: H&R Block is partnering with Kansas City organizations and agencies to staff a “Social Media Command Center” for the upcoming MLB All-Star Game, providing real-time content to keep fans and followers updated and informed. Via Block Talk

Building a Culture of Content: Before jumping into content strategy, marketers must first shift the culture of their organizations to support that strategy. Katie Del Angel tells us how. Via ISITE Design

What’s Your Content Marketing Plan of Attack? [INFOGRAPHIC]: Quaturo visualizes content marketing, offering tips on how to “avoid the SEO minefield” that has resulted from Google’s algorithm updates. Via EConsultancy

Tale of the Cake: A Content Marketing Parable: Through his love of sour-cream-and-lemon cake, Stanford Smith makes a tantalizing case for using content marketing to establish a strong brand identity. Via Pushing Social

From ISITE Design

Did we miss something that wowed you this week? Share it in the comments.