The Week in Content Marketing: Coca-Cola’s Impressive Content Commitment, 15 Must-Read Persuasive Bloggers, and More

2 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Column Five Media screenshot of Slideshare Content Marketing Infographic


Slideshare: The Quiet Giant of Content Marketing: This infographic doesn’t just tout Slideshare’s growth; it also offers stats for creating an “optimal presentation” on the popular site. Via Column Five Media 

‘Bad Writing Is Killing America’: Help a Reporter Out founder Peter Shankman warns that bad writing can also kill your business. Video via Ragan

15 Copywriting and Content Marketing Blogs That Will Make You More Money: Sonia Simone, Copyblogger Media co-founder and CMO, shares a must-read list of blogs by persuasive writers. Via Copyblogger

The Art of Storytelling: “The worst thing you can do is dive in unprepared,” writes Lindsay Bell. Via Spin Sucks

Print Lives and 10 Other Content Marketing Trends for 2012: HB Agency’s Mark O’Toole sounds off on 10 trends to watch this year, including increased content marketing budgets, gap-filling curation, corporate journalists, and more. Via

The Myth of the Magic Bullet for Content Marketing: Ardath Albee emphasizes the importance of making buyer insights the core of your content marketing plan. Via Marketing Interactions

The 10 Commandments of Social Media Content Marketing: Want to get serious about social media marketing? Jeff Bullas builds content following these 10 decrees. Via

Content 2020: Coca-Cola’s commitment to “content excellence” has gone public via the following two videos, which have been spreading rapidly across the Internet. In them, the beverage giant vows to provide more innovative content moving forward, visually mapping out its strategy and values.

Part One:

Part Two:

Did we miss something that wowed you this week? Share it in the comments.

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