The Week in Content Marketing: ICMAs, Holy Grail, Facebook Stories, And More

1 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

Your Best Sales Rep: The Internal Content Marketing Agency:

Teaching the fundamentals of ICMAs and their affect on organizations. Via Sales Benchmark Index

Targeted Content: The Holy Grail of Content Marketing: Detailing the content equation including how to gather information to develop buyer personas. Via Convince & Convert

5 Brand Storytelling Lessons We Can Learn from Facebook Stories: Discussing Facebook’s content marketing, Facebook Stories, and how your organization can learn from the new channel’s approach. Via Content Marketing Institute

Modern Marketing Insights: Providing modern marketers with a bank of 40 easy-to-digest charts. Via Eloqua

Did we miss something that wowed you this week? Please share it in the comments.


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