The Week in Content Marketing: Lead Gen, Instagram, The 2013 Consumer, and More

1 minute read

Upland Admin

Photo credit: Starbucks on Instagram via Content Marketing Institute

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

B2B Content Marketers Prioritize Lead Gen: Shares the leading goals, objectives and reasons for doing content marketing, and notes compelling storytelling as the most important element to be effective.Via eMarketer

How To Use Instagram For Content Marketing: Discusses the benefits of the right B2B companies using Instagram and showcases brands using it well. Via Content Marketing Institute

Adapting Your Content Marketing To The 2013 Consumer: Provides 5 conclusions to consider as marketers plan their 2013 content marketing operation around evolving consumer behavior. Via Customer Think 

Using Content To Nurture Leads Between Prospect And Sale: Poses the challenge of lead conversion as opposed to lead generation, and stresses the importance of nurturing leads with every touch. Via Chief Marketer

Did we miss something that wowed you this week? Share it in the comments.

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