The Week in Content Marketing: Red Bull, Storytelling, Customer Voice And More

2 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

How Red Bull Takes Content Marketing to the Extreme:

Comparing the brand’s extreme sports mentality with their extreme marketing strategy, and sharing their publishing tactics and content marketing examples. Via Mashable

8 Storytelling Tips to Enhance Your Content Marketing: Listing 8 ways to make your brand’s story truly exceptional, relatable and compelling, no matter the topic. Via Marketing Land

Building An Effective Content Marketing Campaign: Sharing how Photocrati took their own advice and started executing a strategic content marketing campaign including their thought processes and discussions around their first step: an eBook. Via SEOMoz

Leveraging the Voice of Your Customer to Enhance Your Content Marketing Strategy: Detailing how to utilize customer communities and implement word-of-mouth marketing to supplement their content marketing strategy. Via Get Satisfaction

Photo Credit: Red Bull

Did we miss something that wowed you this week? Please share it in the comments. This is the last post for 2012. We’ve so enjoyed sharing content marketing news, tips and trends this year. The TCM Team is excited to continue detailing the content marketing revolution with you in 2013!

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