The Week in Content Marketing: ROI, Brand Personality, Tools, and More

1 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

What You Get When You Invest in Content Marketing: A CFO’s take on content marketing, and why he believes it’s worth the investment. Via Open Forum

Inbound Marketing & SEO—Seize Opportunity or Resist Change: The “winners” of content marketing converge left-brain analytical thinking with right-brain conceptual thinking. Here’s how. Via Search Engine Watch

The Art of Content Marketing: This step-by-step guide shows how to infuse your brand with a personality that will benefit your business from recruitment to sales. Via Smashing Magazine

Must-Have Content Creation Tools: Tools, tips, and resources for conceptualizing, creating, and curating content. Via Business2Community

5 Key Elements of Modern Inbound Marketing: Babcock & Jenkins’ Eric Wittlake reviews the components of inbound marketing based on his new definition for it: “Be found through the recommendation of others and delight everyone that finds you.” Via B2B Digital Marketing

Did we miss something that wowed you this week? Share it in the comments.

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