Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email
A Conversation with Marcus Sheridan on B2B Content Marketing: Detailing the content saturation index (CSI), the definition of awesome content and reviewing the golden rules of content marketing. Via OpenView Blog
CMOs You Should Watch in 2013: Outlining the realm of responsibilities for chief marketing officers and showcasing some of the mavens to follow in 2013. Via Eloqua
Content Marketing: Creating vs Engineering Content- The Final Chapter: Sharing the variety of optimization best practices for every piece of content. Via Media Is Power
A LeadGen Marketing Year in Review: Are You Keeping Pace?: Identifying areas of success and what to incorporate in your overall marketing strategy this year. Via Sales Benchmark Index
Did we miss something that wowed you this week? Please share it in the comments.