The Week in Content Marketing: SXSW, Finding Your Sweet Spot, ‘The Anatomy of Content Marketing,’ and More

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Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Content Marketing Is Exploding at SXSW: Content marketing was a hot topic at this year’s South by Southwest Interactive Conference. Via Social Media Today

B2B Content Marketing: Finding Your Sweet Spot: If you’re in the business of thought leadership (aka B2B), creating content from your “sweet spot” is crucial. Doug Kessler helps you find yours and keep your content inside it. Via Econsultancy

Content Marketing: Why You Need It More Than You Think: Forget trendiness. Michael Parrish DuDell of race + vine discusses why publishing should be part of your business plan for the long-term. Via Huffington Post

The Anatomy of Content Marketing: The Heart of Online Success: An infographic that shows the value of content in various marketing and sales channels. Via Content+

Infographic Via http=//

Did we miss something that wowed you this week? Share it in the comments.

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