The Week in Content Marketing: The Boardroom, Differentiation, Buyer Trends, And More

1 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

Five Tips for Building A Case for Marketing in the Boardroom: Sharing tips on how to position your marketing goals to the CEO, detailing their alignment with overall company goals and revenue-generating initiatives. Via MarketingProfs

Strategies for Content Marketing Differentiation: Stand out from the crowd: Detailing how the content marketing bar has been raised and in order to compete, brands and agencies will need to excel in a specific form of content marketing. Via SEOmoz

Classic Example of Growing a Company with Content Marketing: Showcasing to learn how CEO, Jason Westland grew the company rapidly through content marketing. Via Forbes

4 Buyer Trends That Will Shake Marketing in 2013: Stressing the impact of content on buyer behavior abreast technological interruption and providing a template to audit your content mix in order to adapt your content marketing strategy. Via Sales Benchmark Index

Photo credit: Sales Benchmark Index

Did we miss something that wowed you this week? Please share it in the comments.

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