The Week in Content Marketing: The Power of Video, Content Jedis, Clorox’s Strategy, and More

2 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The Jedi’s Guide to Content Marketing Success: CopyBlogger’s Brian Clark talks with Jason Falls about his upcoming keynote for Explore Dallas-Fort Worth, “The Star Wars Guide To Online Marketing Success.” Via Social Media Explorer

Content Is Not King: Key Takeaways From Amit Singhal: Content is only part of the equation. “Identity” and “relationship” also play important roles at the “roundtable.” Via Rimm-Kaufman Group

How Clorox Keeps Its Content Strategy Squeaky Clean: Clorox’s creative director of digital and content discusses the ins and outs of its strategy. Via The Content Strategist

Thinking Right (and Left) About Content Marketing: David Meerman Scott discusses the thinking patterns of right and left brains, and how your customers think. Via WebInkNow

5 Reasons Why You Should Use Video in Your Content Marketing: Paul Wolfe offers a handful of reasons why video “has distinct advantages over traditional (i.e. written) content.” Via One Spoon At a Time

Clorox Dr. Laundry - The Content Strategist Interview

Did we miss something that wowed you this week? Share it in the comments.

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