Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
The Jedi’s Guide to Content Marketing Success: CopyBlogger’s Brian Clark talks with Jason Falls about his upcoming keynote for Explore Dallas-Fort Worth, “The Star Wars Guide To Online Marketing Success.” Via Social Media Explorer
Content Is Not King: Key Takeaways From Amit Singhal: Content is only part of the equation. “Identity” and “relationship” also play important roles at the “roundtable.” Via Rimm-Kaufman Group
How Clorox Keeps Its Content Strategy Squeaky Clean: Clorox’s creative director of digital and content discusses the ins and outs of its strategy. Via The Content Strategist
Thinking Right (and Left) About Content Marketing: David Meerman Scott discusses the thinking patterns of right and left brains, and how your customers think. Via WebInkNow
5 Reasons Why You Should Use Video in Your Content Marketing: Paul Wolfe offers a handful of reasons why video “has distinct advantages over traditional (i.e. written) content.” Via One Spoon At a Time
Did we miss something that wowed you this week? Share it in the comments.