Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
How to Use White Papers in Your Content Marketing Strategy: How, why, and when white papers should play a role in your content strategy.
How a Chemical Company Became a Publisher: A case-study review of the content marketing efforts at Indium, a manufacturer of chemical compounds for soldering. Via Digiday
5 Lessons From Coca-Cola’s New Content Marketing Strategy: How and why Coca-Cola shifted its marketing focus to content, and what you can learn from its strategy. Via Firebrand
From Content to Customer—How to Generate Demand With Content Marketing: A presentation by Eloqua’s Joe Chernov and Elle Woulfe, in collaboration with JESS3, on turning leads into loyal customers. Via Eloqua (on SlideShare)