Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
The Business Case for Content Marketing—Facts, Figures, and Data: This presentation takes a numbers-based approach to proving why content marketing is imperative to overall marketing success. Via Kuno Creative
Five Challenges to Overcome in Creating Content, and How to Do It: Tips on how to break free of writer’s block, find the time to create compelling content, and how to keep it focused. Via Adobe
How to Use Technology to Drive Better Content Marketing Results: A guide to assessing your organization’s technological needs for effective content marketing. (Requires download.) Via Content Marketing Institute
Brands as Publishers: The Changing Rules of Search and SEO: An interview and case study with travel agency Discover Africa that details the company’s journey and evolution from search marketing to content marketing, written by Marketeer publisher and Kapost CEO Toby Murdock. Via Search Engine Watch
Did we miss something that wowed you this week? Share it in the comments.