Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Is Facebook a Dead End for B2B Marketers?: Unleashes findings from “The Mindset Divide” study on the distinct differences between user’s personal and professional mindsets when they participate with their various social platforms Via The Demand Gen Report blog.
Content Marketing Comes of Age: Provides concrete data and details of a study on how marketers seek to enhance customer engagement using content marketing’s key strengths Via BtoB Online.
Why Content Marketing is More Cost Effective than Digital Advertising [Research]: Sharing charts, data, and organized lists proving that content marketing provides trust, shows leadership, generates social sharing, and more Via Heidi Cohen.
Do Content Marketers Just Eat TOFU?: Argues that content marketing fuels the entire funnel and it is crucial to your absolute marketing strategy Via Kuno Creative.
Did we miss something that wowed you this week? Please share it in the comments.