10 Stats on a 10-Year-Old Twitter

2 minute read

Upland Admin

Today, Twitter turns ten.

It’s accomplished a lot in its short life. Since the first tweet was posted by Jack Dorsey ten years ago, it’s become the champion of brevity, influenced the way we speak, been central to sharing news and opinion on politics and pop culture, and forced businesses to learn how to engage audiences and drive results with a mere 140 characters.

For B2B marketers, Twitter is still consistently ranked as one of the top social media channels for delivering content. But with a user base stalled at 320 million monthly active users while platforms like Facebook, LinkedIn, and Instagram are still experiencing growth, many are wondering if marketer’s focus on Twitter will start to shift.

So, on its tenth birthday, here are ten interesting stats on the results, the ways we use it, and the state of Twitter for B2B marketing.

Twitter is the second most used social media platform by B2B marketers (88%) after LinkedIn (94%).


Even though usage appears to be going down, B2B marketers report more confidence in Twitter’s effectiveness (55% in 2015 vs. 50% in 2014).


Tweets with images receive 150% more retweets.


Twitter’s proportion of daily users remains unchanged from last year at 38%.


47% of people who follow brands are more likely to visit the company’s website.

72% of followers are more likely to make a future purchase.

Users are 181% more likely to be on Twitter during their commute.


23% of all online adults use Twitter (a proportion identical to the 23% of online adults who did so in September 2014).


An estimated 1 billion people have already tried Twitter, but only 32% of them continue to use it.


There are 391 million Twitter accounts with no followers.


Happy tenth, Twitter! Can’t wait to see what the next ten years will bring for you.

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