When Shaun White Wins, So Does Red Bull’s Content Marketing

2 minute read

Upland Admin

Image credit: Snowboarding Days

Image credit: Snowboarding Days

Snowboarding sensation Shaun White made Winter X Games history twice last night, scoring his fifth consecutive Superpipe gold (a first in the sport), and then capping it off with a perfect score of 100 on his victory run.

Whether you’re seeking out a replay of the glory or are clicking through to watch for the first time, an online search for the highlights will likely expose you to the Red Bull brand. Counting on that, the energy-drink giant is masterful at guiding “extreme” sports fans through a digital experience that employs a variety of content types with the potential to keep users endlessly engaged.

Here’s a look at just a few of the many high-quality offerings in Red Bull’s content ecosystem:

Red Bull TV

Among its variety of sports-related programming, Red Bull TV recently launched yet another show: “Jackson’s Hole” is host Henry Jackson’s take on “the satirical side of the snowboard scene.”

Content marketing_Red Bull TV's Jackson's Hole

Red Bull Blogs

In addition to numerous articles that can be accessed from Red Bull’s homepage, it counts nine blogs on individual athletes, film, gaming, and DJ-spun dance music.

Content marketing_Red Bull blogs screenshot

The Red Bulletin

The brand’s nod to print is a monthly magazine that’s also available in iPad-app form (with additional “exclusive” video content) and distributed globally. Here’s the video promo for the Bulletin’s December 2011 edition.

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