Personalized Location-Based Messaging
Personalize mobile app communications to your customer’s current location with Places™. At the heart of Places are geofences, virtual fences that are placed around a real-world location. They allow you to send push, in-app, or inbox notifications to users the instant they enter or exit a specific location, even if they don’t have your app open. Geo push messages show 2.5X higher open rates than regular push. Additionally, you can analyze data on physical locations, giving you access to insights and geotargeting capabilities that have never before been available.
Here Are Some Ways You Can Use Places
Create real-time local messaging
Send location-based push messages to specific audiences the instant they approach or leave a geofence. For example, media and entertainment apps can target their users once they enter the concert venue to offer an upgrade to the VIP lounge or a discount for a snack.
Combine online & offline customer experience
Build highly accurate user profiles based on where a user has been. For example, retail companies can target users who have been to their brick and mortar stores after their visit to offer them a discount on their next purchase in their app.
Get customer insights from specific locations
Analyze data and metrics on how many users go past a certain location. Quick service restaurants, for instance, can promote their new lunch menu with a coupon as someone gets closer to the restaurant.
Balanced Between Personalization & Privacy
Customer privacy is critically important, especially when it comes to data regarding a user’s physical location. Places only works on devices where the user has opted into location tracking. Location data is only sent when a user enters/exits one of the geofences you have set up in Upland Localytics or when the user is interacting with your app. As with everything in Upland Localytics, we do not sell or share any of our customers’ data.
Maximizing ROI with “Geo Push”
Location-based campaigns, or “Geo Push,” are more effective than push because they target a user’s location in real time. According to our insights, 42% of customers are more likely to use the apps that target them based on location, and geo push messages show a two times higher conversion rate than regular push messages.
Ready to learn more?
We’re just scratching the surface of what Places can do for you. To see more, schedule a demo with one of our knowledgeable associates.
Related ResourcesView all »
Back 2 Basics: What Is Geofencing For Mobile Apps?
Tap into location-based marketing with geofences and beacons.
Geofences vs. Beacons: What’s the Better Approach for Mobile Marketers?
Technology to bring your location-based strategy to life.
Location-Based Marketing: How to Send Geographically Significant Push Notifications
Use location to send more relevant messaging.