The 6 Ws Framework for Personalization
Learn how to build a smarter personalization process.
How do you deliver meaningful experiences?
Customer experience is one of the last frontiers for brand differentiation, and consumers want that experience to be personalized. But marketing personalization is difficult…or is it?
It all starts with the right framework. With a process in place, intelligent personalization becomes more attainable, manageable, and ultimately, successful.
This guide shows you how to create a scalable personalization process through the 6 Ws you learned in school:
- Who
- What
- Where
- When
- Why
- hoW (go with it)
Download our guide on how to create a effective, efficient personalization process that benefits your brand and your customers.
Download
All fields are required
More resources
An Easy Guide to Migrating Your ESP Platform
Finding the right vendor from a long list of Email Service Providers (ESP) can feel overwhelming. If your relationship with your existing ESP is ‘complicated’ you might be on the lookout for a platform that can better serve the needs of the business – whether that be better integrations, increased personalization or just a better overall level of service.
OL Connect for Manufacturing
Explore how OL Connect offers manufacturing companies powerful document composition and automation capabilities to optimize operations and boost productivity.
Using SMS for Nonprofit Fundraising
Your step-by-step guide for effective SMS fundraising