Explore the Possibilities of App Inbox
App Inbox is similar to an email inbox, but instead of being accessed via a cluttered email account, it is accessed inside your app. And, app inbox content doesn’t disappear instantly like push or in-app messages allowing you to reach mobile users with easily accessible personalized promotions, key documents, and time-sensitive communications.
Whether you’re looking to onboard new users, increase user LTV, or deepen your relationships with your users, app inbox is a great addition to your mobile marketing strategy.
Bring More Value to Your App with App Inbox
Deliver and save critical documents
Use your app inbox to keep your users informed and up to date by sending them important documents, like contracts, tax info, financial documents, and travel itineraries directly to their app.
FinServe apps can ensure that annual contributions and tax statements are easily found to avoid calls to the customer center about misplaced or lost documents.
Drive purchases via promotions center
Use your App Inbox to keep users engaged with the latest marketing campaigns. Inbox is a great way to give your mobile app users a way to check and see what promotions are going on.
Retail apps don’t have to rely anymore on sending special offers across 100’s of emails where they can be easily missed or forgotten. With app inbox your customers find with ease all your promotions, barcodes to be redeemed in-store, or deep links to sales on your website.
Improve Onboarding and Engagement
Use inbox to power a personalized app home screen that will enable you to create a seamless onboarding and a more engaging user experience.
Media and entertainment apps can use app inbox messages to onboard their users and offer them a lasting first impression with personalized content based on their interests, preferences, and recently watched shows.
Build More Convenient Communications
Create more personalized, lasting messages
Easily maintain a consistent drumbeat of engaging content. By allowing users to consume content at their leisure, app inbox allows you to build a more relaxed, intimate mobile marketing strategy.
Increase retention, engagement, and conversions with UI A/B testing
Get creative with your UI and use app inbox to power A/B testing of your app’s user interface. Use inbox to test things like button colors, menu layouts, and images to discover what your users love the most.
Complement push & in-app with inbox
Push and in-app are the leading mobile messaging channels with good reason, but they have limitations. They disappear immediately and there is no way for users to go back and revisit content. App inbox makes it easy for you to maintain a consistent drumbeat of engaging content by allowing users to read messages at their leisure.
App Inbox Features
Hyper-Targeted Segments
Use Upland Localytics advanced user segmentation for app inbox campaigns to target the right users with the right message
In-App Builder
Experiment with the design, layout, and copy of in-app messages for future mobile marketing campaigns
Inbox Campaigns
Start and/or stop at a specific date and time or control each inbox campaign manually
Updates of Audiences
Only users who qualify for a campaign will get a message, and if a user no longer qualifies, the message will automatically disappear from their inbox
App Inbox A/B Tests
A/B test up to 10 different creative versions in each app inbox campaign and measure engagement, conversions, and revenue for each message
Ready to learn more?
We're just scratching the surface of what Upland Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.
Resources
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eBook
App User Lifecycle: The Four Stages of Ensuring Happy Users
A guiding framework to keep users happy and coming back again and...
eBook
The Ultimate Guide to App User Engagement
Learn best practices for taking advantage of mobile marketing tools.
eBook
How to Build a Stellar App User Acquisition Plan
Learn why having a solid app user acquisition strategy in place at...