Enhance the In-App Experience

The best time to interact with your customers is when they are already in your app, since they have shown they are ready and open to engaging with you. Hold their attention with personalized, relevant messages that spur action and improve the app experience. Get access to a variety of in-app message options, along with the deep segmentation and campaign reporting that Upland Localytics is known for.

 

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IN-APP MESSAGES GIVE UPLAND LOCALYTICS CLIENTS AN AVERAGE 200% INCREASE IN CONVERSION RATE OVER PUSH MESSAGES

Localytics Usage Insights, 2019

Putting In-App Messages to Work

Grow push opt-ins

Use in-app messages as a way to soft-ask for push permissions. Upon download, your customers may not fully grasp the value of receiving push messages. Once they’ve engaged more in the app, you have another chance to prompt them to opt-in.

At first, a customer may not think they want push notifications from a retailer, but after shopping in your app and realizing the great brands and sale events you offer, they may be more likely to want to stay updated. Send them a soft-ask hammering home the benefits of push and watch your opt-ins rise.

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Onboard users

Greet first-time users and help them immediately see value in your app by guiding them through with a quick tutorial, helping them set content and category preferences, or offering a discount for their first purchase.

With Telco digitizing their user experience, onboarding users to their app is an important way to get users started on the self-serve path, walking users through the app, like where to view and pay your bill, chat for help, or upgrade your plan.

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Increase retention

In-app messages are the perfect way to bring attention to cool features that make your app even stickier and provide an exceptional user experience.

Banking apps can sometimes get tricky, and if a user isn’t confident with a feature, they may not risk trying it out. Use in-app messages to show how to use popular features, like checking your credit score or making secure transfers to your external accounts.

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Deliver personalized recommendations

Localytics’ unmatched targeting capabilities make our in-app messages the perfect way to personalize the customer experience inside your app. Use customer attributes like actions they’ve taken in your app or their profile details to tailor your messages for bigger impact.

As a media app you know that each customer has unique preferences. Promote new TV shows or season premieres based on your customer’s viewing history to show your customers you really get them.

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Get More From Your In-App Messages

 

Automation

 
Create automated in-app messages that are displayed when a customer performs a specific action. These “triggered” messages have an average click-through rate (CTR) of 18%, compared to a 10% CTR for messages simply shown on app launch.

Campaign Reporting

 
Click-through rates and conversions aren’t enough to show how your in-app messages are influencing users. With True Impact™, you can see exactly how your in-app messages moved the needle. You can even see details , like if your new onboarding message led to more push opt-ins and reduced uninstalls.

User-Friendly Message Builders

 
With our WYSIWYG Creative Builder, you can build a new in-app message in a matter of seconds. Easily change colors, fonts, and images to ensure every message matches your app’s look and feel.

Or use our powerful In-App Builder to experiment with and create the message, design, layout, and copy to use within your in-app campaigns.

In-App Messaging Features

Multiple Sizes Customize your message with four different sizing options including centered, full screen, and top and bottom banners
A/B/n Testing Test different message content and style to optimize the in-app messages you serve to your customers
Custom HTML Message Use our HTML uploader for more customization like carousels and surveys, or use our templates to get you started
Video Share content or add visual interest to your in-app creatives with video
Surveys Collect customer feedback, or gather new profile attributes that are automatically synced to their user data within Localytics
Lottie Animations Add movement or create interactive campaigns without the file size or production effort of a video

Ready to learn more?

We're just scratching the surface of what Upland Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.