Variable data printing

Variable data printing

OL Connect Desktop enables businesses to create variable data print content and deliver highly personalized promotional communications.

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Reach customers with targeted messaging

Reach customers with targeted messaging

Despite the growing popularity of digital alternatives, many customers still find direct mail more trustworthy and engaging. Objectif Lune’s OL Connect Desktop helps businesses build and nurture relationships, increase response rates, and promote customer loyalty through customized direct mail and print campaigns.

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Easily create one-to-one communications

Easily create one-to-one communications

OL Connect Desktop allows businesses to produce and deliver print campaigns personalized to each recipient.

  • Build VDP jobs with an easy-to-use drag-and-drop interface.
  • Leverage customer data to provide catchy communications that include targeted messaging, promotions, products, offer codes, and more.
  • Design content from scratch or generate Microsoft Word-based and PDF-based templates.
  • Enrich communications with variable text, dynamic images and graphics, conditional content, and more.
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Boost productivity and optimize outputs

Boost productivity and optimize outputs

With OL Connect Desktop, you can accelerate VDP production and increase efficiency.

  • Streamline processes from document design, revisions, submissions, and production.
  • Expedite production with fast set-up time and speedy print stream creation.
  • Expand outputs through optimized print formats and batch printing.
  • Utilize helpful wizards to load data, enable imposition, and manage folder inserters.

Typical applications

Typical applications

  • Direct mailings
  • Newsletters
  • Brochures
  • Letters
  • Coupons
  • Postcards
  • Certificates
  • Vouchers
  • Business cards
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How do you improve customer communications?

Find out how OL Connect Desktop provides the tools to create and deliver personalized content and elevate print services.

Read the datasheet

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Grow revenue and audience engagement

Deliver personalized messaging, offers, and relevant content to increase loyalty, response rates, brand awareness, and profitability.

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Save time and money

Increase efficiency and improve print operations for quick turnaround times and reduced costs.

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Easily upgrade as needs evolve

Advance to other OL Connect editions and benefit from increased output speed, process automation, and multi-channel delivery.

OL Connect Desktop How-To Video Library

OL Connect Desktop How-To Video Library

Learn how simple it is to create and send variable data print communications with OL Connect Desktop. Explore the key functions and features in these short educational videos.

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