How to Create a Customer Reference Program That Drives Revenue
Customer references are a powerful sales asset, so why do so many B2B companies struggle to consistently leverage these customer references with buyers?
This eBook is designed to help go-to-market teams work together to create a thriving customer reference program that results in happy, engaged customer references who close deals faster.
In this blueprint for success, you will learn how to:
- Build a strong foundation for a customer reference program and what you need in your toolbox to get started.
- Frame out the strategic elements of your program, key building materials, and adoption plans.
- Get it built and expand your reference program to full capacity.
- And so much more!
Ready to build out your world-class customer reference program?
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