Activate the Voice of Your Customers

Designed to match your business and goals, RO Innovation offers four different modules that are designed for flexibility and scalability, while providing exactly the technology you need to manage and optimize the strategic elements of your business.

  • Optimize the Voice of the Customer

    RO Reference Enablement is a dedicated customer reference management solution designed to help you efficiently manage, protect, and leverage the voice of the customer to impact revenue in a buyer-preferred, trusted format. Designed to optimize customer reference request workflows and create greater visibility for customer-related content, businesses can easily protect and manage customer relationships from overuse.

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  • The Right Content at the Right Time

    RO Content Enablement is a central hub for all your marketing content – from product videos to brochures to eBooks to sales playbooks and more. Reduce wasted time and effort by putting the right content at your team’s fingertips when they need it most.

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  • Enable Sales to Drive Revenue

    RO Sales Enablement elevates peer-to-peer selling efforts via unique, individual customer success stories presented simultaneously with the right sales and marketing assets for each stage of the sales opportunity. Build buyer trust quickly and win business faster.

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  • A Better Channel Partner Experience

    RO Partner Enablement is a best-in-class channel sales enablement solution that helps you stay relevant and valuable to your channel partners by providing them with a better content experience. Provide an easy-to-use branded portal for your channel sales partners, enabling them to leverage the right messages at the right time.

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Technology Partners

Maximize the benefits of the RO Innovation platform while getting an end-to-end view of the impact of customer marketing efforts. RO Innovation integrates with solutions in your existing tech stack, like, Marketo, Gainsight, and more, to make what you do more effective and powerful than ever before.

RO's Technology Integrations

Flexible Options for Your Needs

We understand the customer reference and sales enablement programs you have today will not be the same ones you’ll have down the road. As your needs change and grow, RO Innovation is there to support you with a variety of different implementation options for our solution.


This option is best for companies that want their marketing automation, SFA/CRM, and customer reference platforms all working in lock-step. It is also the fastest way to produce roll-up reports to truly show the ROI of your investment in sales and marketing activities through the entire customer acquisition and retention funnel.

Stand Alone

This is best for companies that have teams needing access to the system that may not have licenses for their CRM, like customer support or channel partners. It is also a great option for companies where integration-ready API levels of their sales and marketing platforms are cost prohibitive. Many of our customers start out with this option and then integrate later down the road.


Some RO Innovation customers deploy a “hybrid” approach giving a portion of their users integrated access through their CRM or marketing automation system, while other team members only have access through the stand-alone instance of RO Innovation. This ensures everyone receives the access they need, in the way they need it.

See how RO Innovation can help you drive revenue