Maximize Your Customers’ Voices
As your reference program’s central database, RO Innovation simplifies and automates reference management. Better leverage your customers’ voices in every stage of the buyer’s journey.
Increase Content Effectiveness
RO Innovation streamlines content management and storage, so your teams have easy access to accurate, applicable, and current content and customer proof points, such as case studies and quotes.
Sales Ennoblement Module
Reach New Levels of Success
RO Innovation’s Sales Enablement module enhances CRM opportunity records by adding links to the most relevant customer references, content, and coaching materials. Build trust to win business faster.
Partner Enablement Module
Break Through the Noise
Increase coordination with your channel partners and provide clear effective resources with RO Innovation. Break through the clutter and encourage your channel partners to sell more of your solutions.
“The team at RO Innovation is fantastic! They bring their technology and expertise to the table, along with their flexibility and eagerness to support our company.”
Tricia Sale, Sr. Manager, Client Reference Program, Blackboard
Flexibility to Suit Even Complex Needs
We understand that your customer reference and sales enablement programs will evolve and grow along with your company’s changing business needs. Moreover, different team members will use and interact with RO Innovation in different ways. To maximize flexibility, RO Innovation offers three key implementation options.
This option is best for companies that want their marketing automation, CRM, and customer reference solutions all working in lock-step. This approach also simplifies tracking and reporting on the revenue impacted by your customer reference program.
Stand Alone Access
This option is best for companies that have teams who need access to RO Innovation but do not have CRM licenses, such as customer support or channel partners. This approach is also great for companies that prefer to run their customer reference program independently from their CRM.
A hybrid integration offers select users access directly through their CRM and provides other users access via RO Innovation’s stand-alone interface. This approach often provides the most flexibility.