Activate the Voice of Your Customers
Designed to match your business and goals, RO Innovation offers four different modules that are designed for flexibility and scalability, while providing exactly the technology you need to manage and optimize the strategic elements of your business.
Optimize the Voice of the Customer
RO Reference Enablement is a dedicated customer reference management solution designed to help you efficiently manage, protect, and leverage the voice of the customer to impact revenue in a buyer-preferred, trusted format. Designed to optimize customer reference request workflows and create greater visibility for customer-related content, businesses can easily protect and manage customer relationships from overuse.
The Right Content at the Right Time
RO Content Enablement is a central hub for all your marketing content – from product videos to brochures to eBooks to sales playbooks and more. Reduce wasted time and effort by putting the right content at your team’s fingertips when they need it most.
Enable Sales to Drive Revenue
RO Sales Enablement elevates peer-to-peer selling efforts via unique, individual customer success stories presented simultaneously with the right sales and marketing assets for each stage of the sales opportunity. Build buyer trust quickly and win business faster.
A Better Channel Partner Experience
RO Partner Enablement is a best-in-class channel sales enablement solution that helps you stay relevant and valuable to your channel partners by providing them with a better content experience. Provide an easy-to-use branded portal for your channel sales partners, enabling them to leverage the right messages at the right time.
“The team at RO Innovation is fantastic to work with; they bring their technology and expertise to the table, as well as their flexibility and partnership in working with your company’s program. I’m very pleased with our results and recommend RO Innovation to anyone looking for a great solution.”
– Tricia Sale, Senior Manager, Client Reference Program, Blackboard
Maximize the benefits of the RO Innovation platform while getting an end-to-end view of the impact of customer marketing efforts. RO Innovation integrates with solutions in your existing tech stack, like Salesforce.com, Marketo, Influitive, Gainsight, and more, to make what you do more effective and powerful than ever before.RO's Technology Integrations
Flexible Options for Your Needs
We understand the customer reference and sales enablement programs you have today will not be the same ones you’ll have down the road. As your needs change and grow, RO Innovation is there to support you with a variety of different implementation options for our solution.
This option is best for companies that want their marketing automation, SFA/CRM, and customer reference platforms all working in lock-step. It is also the fastest way to produce roll-up reports to truly show the ROI of your investment in sales and marketing activities through the entire customer acquisition and retention funnel.
This is best for companies that have teams needing access to the system that may not have licenses for their CRM, like customer support or channel partners. It is also a great option for companies where integration-ready API levels of their sales and marketing platforms are cost prohibitive. Many of our customers start out with this option and then integrate later down the road.
Some RO Innovation customers deploy a “hybrid” approach giving a portion of their users integrated access through their CRM or marketing automation system, while other team members only have access through the stand-alone instance of RO Innovation. This ensures everyone receives the access they need, in the way they need it.