June 28, 2018
Cloud-based customer reference software enhances Upland’s Workflow Automation product family by simplifying the management of customer references turning the advocacy of satisfied customers into highly effective sales assets.
Upland Software, a leader in cloud-based Enterprise Work Management software, acquired RO Innovation, a leading provider of cloud-based customer reference software for creating, deploying, managing, and measuring customer reference and sales enablement content, turning the advocacy of satisfied customers into highly effective sales assets. World-class companies like BMC, Cisco, Ericsson, Hitachi, and McAfee rely on RO Innovation to bring elements of their customer-centric sales and marketing engines together to drive business through:
- Optimizing the voice of the customer
- Delivering the right content at the right time
- Enabling sales to drive revenue
- Providing a better channel partner experience
Why did Upland Acquire RO Innovation?
Upland is committed to providing the most valuable cloud-based Enterprise Work Management solutions in Project & IT Management, Workflow Automation, and Digital Engagement to customers worldwide. Together with Qvidian, Upland’s powerful RFP and Sales Proposal automation solution, the acquisition of RO Innovation will allow Upland to build out an industry-leading, sales enablement product suite within our Workflow Automation product family.
Upland’s focus remains on delighting customers through exceptional solutions and value and striving to achieve 100% customer success. Using UplandOne, our standard operating platform, we deliver operational excellence, enterprise-class quality and security, customer-driven innovation, and superior service and support. We will continue to acquire compelling technology to further add value in our three product families and build market strength in areas that support our growth plan and customer success mission.
To view more details about this announcement, please refer to the PRESS RELEASE.