by Paul West, Second Street
Sweepstakes are a great chance for these advertisers to drive awareness of their brand and services. WLEX-TV did this with a sweepstakes with sponsor Kentucky Orthodontics & Invisalign. They gave away a complete Invisalign treatment and follow-up appointments, a $6,200 value. The registration form included opt-ins for the advertiser and a lead-generation question about braces experience to identify potential new clients.
WDIV-TV used a trivia quiz to help a local eye care center promote their Lasik services. The quiz asked users to identify blurry pictures of local landmarks for a chance to win a Lasik procedure and a golf getaway, valued over $6,000. The quiz was taken over 1,000 times and collected 650+ opt-ins for the advertiser. It was a creative way for the advertiser to collect opt-ins and engage their community!
The Record-Journal hosted this Kids and Pets Best Smile photo contest for a local dental group. With three categories (kids, pets, kids and pets) the contest drove participation from both parents and pet parents in their audience. The advertiser included three great lead-generation questions to find users looking for a new dentist!
For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.