Success Story

Ticket Giveaway Lands 100+ Leads for Real Estate Company

Summer movie ticket sweepstakes grows email database of both radio station and sponsor

Case Study Highlights

  • $8,000+ revenue for station
  • 1,100+ opt-ins for station
  • 660+ opt-ins for rental company
  • 100+ hot leads for rental company

The Idea

KNDE-FM is a DMA 94 radio station out of College Station, TX. With summer being one of their slower periods, the station decided to use this as an opportunity to grow their database. As a college town, the station knew a digital promotion would allow them to stay connected with their audience even if they were currently out of the listening area during the summer break. The Blockbuster Blow Out sweepstakes ran for six weeks during June and July and offered the grand prize of a year of free movie tickets to the local theater.

knde movie sweeps

The Execution

While their main goal was database growth for their station, KNDE-FM felt this also had the potential to drive revenue. With the promise of hot leads from targeted survey questions, the station was able to secure a local real estate company, Worth Residential, as the sponsor.

The sponsor was eager to participate as the new fall school semester offers lots of opportunities for signing new leases.

Survey Questions Drive Results

One of the best parts of the contest was the prize itself. Like most radio stations, local businesses frequently offer free tickets or gift cards in exchange for mentions on-air, so these tickets were something KNDE-FM already had on hand. This allowed the station to collect even more revenue as they didn’t need to deduct the prize cost from the sponsorship.

The Results

At the end of the six-week campaign, more than 1,300 people had entered the sweepstakes. 1,100+ signed up for KNDE-FM’s database and 660+ requested for Worth Residential to contact them about deals and information regarding their properties. Not only did Worth Residential learn about the home ownership status of the entrants, but 100+ people asked to be contacted personally by the sponsor. This promotion lead to $8,300 in sponsorship revenue for the station.

More resources

Success Story
Global Media Organization Turns to Upland’s RightAnswers for Ultimate Contact Center Transformation

Taking an organization from local to global requires an elevated approach to knowledge management. For this organization, RightAnswers is the solution.

Read more

Success Story
Insurance broker advances operations and expands to digital communications with OL Connect

This active insurance company needed a solution to integrate with their existing ERP system to boost print operations, enhance document design, and provide multi-channel communications to customers.

Read more

Success Story
Commercial bank uses OL Connect to streamline workflows and enrich customer communications

This busy financial firm needed a solution to integrate with their current systems to enhance productivity and client correspondence while adhering to strict compliance regulations.

Read more