Success Stories
OECD enhances email results by streamlining campaign creation
OECD enhances email results by streamlining campaign creation
Find out how the Organisation for Economic Co-operation and Development (OECD), working with Upland Adestra, improved email efficiency, engagement, and deliverability across more than 20 newsletters.
Using Upland Adestra’s flexible email templates and strategic data management approach, OECD standardized email communications across divisions, significantly reduced campaign creation time, and improved email performance.
- 93% decline in bounce rates through database cleansing and improved data management
- 80% reduction in campaign creation time, from one week to just over one day
- 7% increase in open rates through improved deliverability and optimization
- Consistent email branding across multiple OECD divisions
