Email Opens on Mobile Stabilized Last Year
It does not come as a surprise that people check their email inboxes via mobile almost as soon as they wake up in the morning.
In yet another example of mobile phones making it easier to connect with the whole world, there is no need to even get out of bed to check your emails. No. They are right there at your fingertips.
Every month we run a report in our platform to show you the global trends in email client usage. The chart below is the compilation of these results over the past year, where you’ll be able to observe the general trend for mobile, desktop and webmail clients.
Even though mobile opens reached just 64.6% in February (the highest open rate on mobile for 2016 was 68% during December), the trend of opens on mobile devices seem to have stabilized. While mobile opens are constant, opens from desktops are slowing down, and opens from webmail email clients seem to be growing.