In today’s ever-changing digital landscape, businesses are constantly looking for new ways to connect, captivate, and convert their target audiences. Among the explosion of new platforms and channels, one tool has consistently performed well, offering reliable reach and engagement over time: email.

But as any marketer will tell you, the power of email goes far beyond messages in an inbox. As leaders in email marketing automation, we’ve seen the impact of integrating email marketing into an organization’s broader customer journey program—and we want to show you how in this guide.

Dive deep into the details of customer journey automation, illustrating how, when coupled with strategic email marketing initiatives, it can drive engagement, loyalty, and business growth. With insights taken from our team of seasoned experts, this guide offers both a conceptual framework and actionable strategies. Whether you’re looking to refine your existing practices or are just stepping into the world of automation, this eBook is for you.