Success Stories

How OECD Improved Email Deliverability and Campaign Efficiency

How OECD Improved Email Deliverability and Campaign Efficiency

Find out how the Organisation for Economic Co-operation and Development (OECD), working with Upland Adestra, improved email efficiency, engagement, and deliverability across more than 20 newsletters.

The Organization for Economic Co-operation and Development (OECD) needed a more efficient approach to managing email marketing across more than 20 newsletters. Using Adestra’s email marketing platform, OECD standardized campaign creation, improved deliverability, and achieved measurable gains in engagement while reducing production time.

  • 93% decline in bounce rates through database cleansing and improved data management
  • 80% reduction in campaign creation time, from one week to just over one day
  • 7% increase in open rates through improved deliverability and optimization
  • Consistent email branding across multiple OECD divisions

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Why OECD Chose Adestra:

  • Flexible email templates
  • Centralized campaign management
  • Audience segmentation
  • Data management capabilities
  • Deliverability support
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