How do you make sure your emails are working their hardest?

The Stage needed to find a better and more efficient way to reach their subscribers

With a small team, a growing database, and multiple brands, The Stage’s manual processing of data from multiple data sources was becoming untenable. Furthermore, this was hindering them strategically. There was no time to plan or advance their email marketing through better personalization and targeting. The database’s lack of security also meant it was not compliant with the General Data Protection Regulation (GDPR).

They automated their email system and increased customer engagement

With the help of Adestra, The Stage was able to automate imports and centralize their data in one place. To help customize communications, they added a preferences panel so users could choose what they wanted to see and developed an attractive, modular design template to help them quickly create emails that was responsive across devices. Additionally, their secure automated data processes helped them achieve GDPR compliance.

The Stage revamped their system and reaped the rewards

Founded in 1880 – but now thoroughly up to date

The Stage worked with Adestra’s Technical Solutions team to look at where their data was housed and identify which elements needed to be brought into Adestra’s platform. They were able to set up fully automated imports from each of their different systems and external providers, giving them a single customer view within the platform.

After reviewing all the different campaigns they were sending, they worked with Adestra’s Digital Design team to develop a modular template solution that met all their content requirements. This allowed them to build email campaigns that were responsive across all popular devices and browsers quickly and easily. They also created a preference center so subscribers could choose which communications they wanted to receive – giving them a greater degree of control over subscriber preferences rather than losing contacts to a blanket unsubscribe.

Finally, The Stage used Adestra’s Automation Program Builder to create a welcome journey for new subscribers, as well as a prospect nurture journey for users who had hit their article limit but had yet to subscribe.

Now, The Stage can put the spotlight on bigger things

The stage has used the time saved to work on its strategy, introduce new campaigns, and target and segment more effectively. This strategy encompasses not only their own campaigns but also sponsored campaigns for their advertisers, increasing commercial revenue. Since the adoption of the new template, The Stage newsletter has seen a 200% increase in engagement. Their new preference center and secure automated data processes have also helped them support GDPR compliance with the use of powerful technology.

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