If you want to see your content drive business for your organization, investing in its production is a must. But it’s not enough. You need to invest in building a content marketing operation.

What’s the ROI of a Content Operation? [Infographic]

A content operation—the process for producing, distributing, and analyzing content while increasing productivity, delivering measurable results, and reducing organizational friction—goes way beyond strategy. It treats content as the essential business asset it is.

Building such a process isn’t easy. But the ROI of doing so is unparalleled. Organizations who invest in a content operation see real business results. Take a look at the infographic below.