Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and hard numbers to back up your claims, but studies prove otherwise.
Stories that evoke emotions are much more effective at compelling your audience to take action—whether through social media engagement, an asset download, or a purchase. Below, we explore the science behind why.
Stories aren’t a waste of time. They’re good for business. Identify the stories in your company, the stories behind your customers and their successes, the stories that connect your brand to your mission.