The Week in Content Marketing: Customer Questions, Cultural Considerations, and More

1 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The Most Powerful Blogging and Content Marketing Image I’ve Ever Seen: Marcus Sheridan shares an inspiring story from one of his readers, reminding us all that customer questions provide excellent fodder for stocking an editorial calendar. Via The Sales Lion

Content Marketing Locally While Attracting a Global Audience: Four factors to consider before “diving right in” to content that markets to a global audience. Via TELUS Talks Business

It’s Now a Content Marketing World: Joe Pulizzi explains that although content marketing isn’t new, it is an exponentially growing marketing function, and now, more than ever, is the time to pivot. Via PRNews

Angus Prime Filets: Content Marketing Insights from The Content Marketeer: PayPal’s Bob Angus curates some of his favorite Marketeer posts, adding his own nuggets of wisdom. Check out our interview with him here. (Many thanks, Bob!) Via

Did we miss something that wowed you this week? Share it in the comments.

Reliable products. Real results.

Every day, thousands of companies rely on Upland to get their jobs done simply and effectively. See how brands are putting Upland to work.

View Success Stories