The Week in Content Marketing: Funnel Thoughts, Coke’s Storytelling, LaunchPoint, and More

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Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email

Funnel Thoughts: Never Mind The Tech- Content Is The Key Driving Revenue:

Stressing that content really is “king” and that while technology is important because it enables the process, technology is nothing without content, specifically a content strategy. Via B2B Marketing

Coke Revamps Web Site To Tell Its Story: Proving the value of big brands storytelling versus advertising, through Coca-Cola’s recent decision to revamp their website and introduce online magazine, ‘Coca-Cola Journey,” managed by their new editorial team. Via The New York Times

Marketo LaunchPoint, The Most Complete Marketing Ecosystem, Goes Live: Adding to Marketo’s Marketing Nation by introducing an ecosystem of marketing expertise, resources, data, solutions and more. Via ADOTAS

11 SEO Tactics To Optimize E-Books And White Papers: Sharing the advantages and disadvantages of using e-books versus white papers and providing key steps to be successful at search with either. Via Business2Community

Photo Credit: The New York Times

Did we miss something that wowed you this week? Please share it in the comments.

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