Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.
Don’t Get Lost—Your Content Marketing Roadmap: It’s all about strategy. Six crucial reasons why you need it.
Webinars Are a Legitimate Lead-Generation Channel: 10 Strategies to Monetize Your Webinars: They can be difficult to produce, but webinars are paying off for Trada. The company runs a case study on itself to help you become a webinar whiz. Via The Trada Blog
The Power of Real-Time Content Marketing: An interview with content marketing stalwart David Meerman Scott, who dishes on the power of real-time, newsjacking, the blogs he follows, advice for the current crop of presidential candidates, and more. Via SAY Media
4 B2B Content Marketing Ideas From a TV Cooking Show: Chef Hugh Fearnley-Whittingstall of the popular show “River Cottage” inspires these ideas for B2B marketers. Via Channelship
Ricky Gervais, the Golden Globes, and Unrivaled Content Marketing Impact: How content marketing best practices “came together on a star-studded night of high-fashion, questionable plastic surgery, sugar-coated speeches, and too much booze.” Via The Freelance Writing Blog
Did we miss something that wowed you this week? Share it in the comments.