Influencer “Outreach” Is Dead: The old, earned-media model of sending influencers a press release, or simply inviting them to a media event alongside reporters, is dead. A more powerful way to build influencers and track ROI is content. Via Matchstick
A Manifesto of Content Marketing: Rand Fishkin shares the presentation on content marketing he gave to an audience at SEER Interactive’s SearchChurch. Via SEOmoz
Maybe You’re Just Thinking About Content All Wrong: John Jantsch shares a story from a B2C home remodeling company, using different processes and examples that support content marketing. Via Duct Tape Marketing
Content Marketing ROI: Eloqua and Kapost have teamed up to create a first-of-its-kind e-book, outlining the true investment cost of content marketing and how to calculate ROI. Via Kapost/Eloqua
Did we miss something that wowed you this week? Share it in the comments.