The Week in Content Marketing: The New PR, Paid Media, and More

1 minute read

Upland Admin

Rounding up the best tips, tricks, and ideas in content marketing. Share your favorite sources with us in the comments or via email.

How to Make the Case for Content Marketing [INFOGRAPHIC]: Need to convince your boss that content marketing is worth the investment? Arm yourself with this cost-benefit analysis  Via Heidi Cohen

Content Marketing Is Key to Converged Media Imperative: An Altimeter Group report shows the importance of converging paid media, owned media, and earned media. Via CMS Wire

Is Content Marketing a New Public Relations Discipline?: PR Newswire’s vice president of social media looks at the evolving relationship between content marketing and PR. Via Beyond PR

Sorry, Content Dudes, But It’s Just Plain Old Marketing: Is content just another tactic, or a “standalone” marketing solution? The vice president of partner strategy at Jugnoo, Inc. lands on the side of “tactic.” What do you think? Via Danny Brown

Did we miss something that wowed you this week? Share it in the comments.

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