VIDEO: How Brands Become Publishers, Part 1

1 minute read

Upland Admin

Newsboys from Kapost's How Brands Become Publishers presentation slide

Marketeer publisher and Kapost CEO Toby Murdock has been a regular on the conference circuit this year, talking with brands about how they can become successful online publishers.

In part 1 of this video series, which was shot during the 2012 Inbound Marketing Summit, he gives an overview of his experience working with content marketers and highlights some examples of brands that have embraced content marketing as a business strategy.



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